Real Estate Photography has been widely popular in recent years as the means of real estate marketing. This allows realtors with the easy way to provide virtual home tours for clients. Smart realtors who have applied the idea of virtual tours have definitely been doing well in the business.
But, that’s almost the thing of the past now. There’s one better.
And that is:
Videos as virtual tours
What’s Virtual Tours?
Virtual tours are basically the tours you (realtors) give to potential buyers, but online. There are various forms of virtual tours. Well settled real estate companies spend time and resources to prepare hi-def videos, and there are others who go as far as to prepare 3-D virtual tours for their potential clients.
It sounds fun and all, but let’s face it, not everyone has the time nor the resources to prepare these fancy videos.
At the same time, if you want to compete with the rest of the industry, then you need to do something to stand out from the crowd.
So making excuses isn’t an option either.
Let’s face it:
No one’s got time to visit 100 different properties. Whether it’s to lease or purchase, people want to make up their mind beforehand about what they’re in for.
This makes it tough on small scale real estate companies and individual brokers to compete in the industry, as they don’t have the resources to go all out in real estate marketing.
It’s okay if the thought of hiring a videographer, sound technician and other technical people to make video for every property you’re trying to sell feels scary. You don’t have to bother with all that.
Opt for easier, cheaper, and quick alternative.
Slideshow videos sell and they are definitely easier and cheaper to make.
Here’s how you can make one for your business:
#1 Take lots of pictures
Snap as many pictures as you possibly can of the property you’re trying to sell. The front door, porch, garden, bedroom, bathroom, do not leave anything for second guessing. Try to take pictures from as many angles as possible.
#2 Filter and Put it all in a Folder
Surely, you cannot use all 50 pictures you took of the bedroom. This is where filtering comes in. You need to pick the best angles for every part of the real estate, and present the best possible version for your potential clients.
Also, not all pictures come out to be in high quality. Delete the low quality pictures. This should also help you appear more professional.
Now it’s time to organize all your photos in a folder. Try to have the final set of pictures in a folder, so that you won’t have to go through the whole process of filtering all over again.
#3 Build A Story
Arrange your images such that you have a story. Start from outside of the property, and work your way in through the living room towards the kitchen, bedroom and so forth. Remember, you’re trying to create an ad video, that makes your potential clients feel the warmth of home at the first glance.
The story-line of your video should be such that your potential clients can picture their stories inside that particular property. So, make sure you include pictures even with minute details, as long as they’re relevant.
#4 Upload them on any Free Video Maker
Now that you have filtered and selected best pictures from the mix. Upload your selected pictures on an online video making web tool. E.g. PICOVICO – It’s an online slideshow video maker designed to provide you an easier and cheaper platform to turn your pictures into slideshow video.
The hard part’s now over. All you have to do now is choose a video style, personalize your video to suit your personal needs.
- Add suitable captions on the pictures wherever you see fit.
- Add welcoming music to hold your potential clients’ attention.
And, that’s it.
You don’t need to be a tech savvy to make slideshow videos, depending on the video making platform you’re using.
#5 CTA, Business Info
You have created a fine video, and your viewers love it.
The whole point of Call to Action is to be specific about what you want at the end of your video so that your viewers won’t just close the video not knowing what to do next. Whether you want to increase your site traffic, or you want your potential buyers to contact you, you need a powerful CTA.
Luckily for you, Picovico has a built-in feature that automatically places CTA on all videos (under Premium or Pro plan).
Other than the obvious fact that slideshow videos are cheaper, they are also considerably lighter.
Picovico, for one, allows easy video making process and there are variety of built-in themes to choose from in both free and paid versions.
Picovico is widely favored by realtors around the world and have been positively acclaimed for the tool’s affordability, easy user interface and attractive designated video-themes.
Try out Picovico for Real Estate Video marketing in order to try out designated video themes the company has to offer.
If you want to learn about the video styles for real estate video marketing before you start on your mission, check out Hand-picked Video Styles for Realtors.